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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

Kristina Halvorson – Content Strategy for the Web. According to Wikipedia, content strategy refers to the planning, development, and management of informational content—written or in other media. It's too limiting to constrain content strategy to the domain of web communications only. Content Strategy For The Web, Adobe Reader This is the eBook version of the printed book. Content Strategy For The Web, Adobe Reader. David McGillivray and the Big Lottery Fund Scotland to develop the web platform and social media content strategy for the Celebrate funding programme for the Glasgow 2014 Commonwealth Games. For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. This book is aimed at helping teams tasked with managing larger websites get a handle on the content they work with. Kristina Halvorson's book quickly became the go-to source when it came out 2009. It's All About the Text, Baby Text is everywhere. Help users play with the features on teh site, help them discover. The second edition (2012) updates this with new case studies, examples and more. We search for it in articles, blog posts, product descriptions, reviews, and more. More brands are bringing more content in their web presence – to help customers make the right choice. The term is particularly common in web development since the late 1990s. Today, most of the content on the web is text.